How to use YouTube in Web 3 Projects Marketing

Karolina

06 Jul 2023
How to use YouTube in Web 3 Projects Marketing

In the constantly changing realm of technology and digital advancements, a new wave of groundbreaking Web 3 projects has emerged, incorporating blockchain, artificial intelligence (AI), and cryptocurrencies. These initiatives strive to transform various industries, implement decentralized systems, and grant individuals more control over their personal data and digital assets. Effective marketing strategies, however, are crucial for the success of these Web 3 projects.

YouTube presents itself as a highly promising platform for promoting Web 3 projects. As one of the largest video-sharing platforms, YouTube garners billions of users and showcases a wide array of content across numerous sectors. Its far-reaching influence makes it an indispensable asset for raising awareness and endorsing Web 3 projects.

This article delves into the potential of YouTube as a potent marketing medium for Web 3 ventures. We will examine YouTube's significance within the Web 3 ecosystem, its effect on user engagement and brand exposure, and the benefits it offers in terms of marketing Web 3 enterprises. Additionally, we will outline approaches and best practices to develop an efficient YouTube marketing strategy tailored specifically for Web 3 projects.

Capitalizing on YouTube's enormous scope, captivating content style, and capacity to foster communities allows Web 3 initiatives to effectively convey their unique selling points, inform their target audience about decentralized technologies, and create a robust presence in the Web 3 arena.

Understanding YouTube's Role in Web 3 Project Promotion

YouTube's Influence: A Synopsis

As one of the most extensive video-sharing platforms, YouTube has risen as a prevailing force in the virtual realm. Boasting over two billion logged-in monthly users and an extensive array of content, YouTube presents enormous potential for marketing Web 3 projects. The platform functions as a central hub for entertainment, education, and information, making it a perfect choice for engaging with diverse target audiences.

YouTube's impact goes beyond its massive user base. Algorithmic recommendations and search features on the platform significantly contribute to driving user engagement and amplifying brand presence. By utilizing YouTube's extensive reach, Web 3 endeavors can effectively advertise their products and amass a community of advocates.

The Significance of YouTube in Web 3

Within the scope of Web 3, YouTube is an invaluable asset for familiarizing users with blockchain technology, digital currencies, and other related concepts. Informative and captivating videos from Web 3 initiatives render complex notions simple, enabling users to comprehend the potential of decentralized systems.

Additionally, YouTube empowers Web 3 teams to display their innovations, exhibit practical use cases, and emphasize the user benefits that their solutions offer. This visual format allows projects to convey their unique selling points effectively and build rapport with their targeted audience.

The Perks of Employing YouTube Marketing Strategies for Web 3 Ventures

  • Broad Outreach. With its international audience, YouTube gives Web 3 initiatives access to millions of prospective users and investors. This substantial exposure leads to increased brand awareness and drives considerable traffic towards project websites and other platforms.
  • Captivating Content Style. Video content possesses an unmatched ability to enthrall viewers. By harnessing YouTube's multimedia prowess, Web 3 ventures can create captivating narratives, visually illustrate their solutions, foster an emotive connection with audiences.
  • Search Engine Optimization (SEO). The search engine features on YouTube enable Web 3 initiatives to fine-tune videos for pertinent keywords, enhancing their discoverability. By implementing SEO best practices, projects can improve their prominence in YouTube search results and draw in the desired audience.
  • Constructing a Community. YouTube encourages a sense of community via features such as comments, likes, and shares. Web 3 ventures can capitalize on these interactions to forge connections with viewers, solicit feedback, and nurture a devoted community centered around their brand.
The Perks of Employing YouTube Marketing Strategies for Web 3 Ventures

By harnessing the power of YouTube marketing, Web 3 ventures can efficiently promote their products, enlighten their target market audience, and solidify their position as pioneers within the emerging Web 3 domain.

Developing a YouTube Marketing Plan for Web 3 Initiatives

Effectively utilizing YouTube to market Web 3 initiatives necessitates a well-thought-out approach. Take into account the following crucial steps:

Developing a YouTube Marketing Plan for Web 3 Initiatives

Recognizing the Target Audience

1. Comprehending the intended audience. Carry out in-depth market research to ascertain your target audience's demographics, interests, and preferences. This understanding will enable you to craft content that connects with them.

2. Segmentation. Categorize your target audience into groups based on aspects such as age, location, interests, or Web 3 knowledge levels. This segmentation allows you to effectively customize your content and communication for specific audiences.

Generating and Fine-tuning Content

1. Engaging material. Develop top-quality, informative, and captivating videos that cater to your target audience's interests and requirements. Concentrate on delivering value via educational content, tutorials, expert interviews, or product showcases.

2. Video enhancement. Ensure maximum visibility and reach for your YouTube videos by optimizing them. Focus on components like titles, descriptions, tags, and closed captions so they include pertinent keywords related to Web 3 and your initiative. This optimization will boost search rankings and draw in organic visitors.

Collaborating with Influencers and Thought Leaders

1. Discovering pertinent influencers. Investigate and pinpoint influencers and thought leaders in the Web 3 domain who possess a significant following and share your project's values. Teaming up with them can help extend your reach and establish credibility.

2. Building partnerships. Contact influencers with collaboration proposals such as sponsored content, guest appearances, or interviews. Doing so can introduce your initiative to their followership, leading to valuable exposure and trust-building.

Interacting with the YouTube Community

1. Addressing comments: Proactively participate with viewers by replying to comments left on your YouTube videos. Demonstrating this level of engagement showcases your project's dedication to forging connections and addressing any questions or issues.

2. Advocating sharing and subscriptions: Urge viewers to circulate your videos and subscribe to your channel. Incorporate call-to-action overlays or end screens that guide viewers towards these actions, resulting in a growing subscriber base and extended outreach.

YouTube Advertising

1. Focused advertising. Capitalize on YouTube's ad platform to target specific demographics applicable to your Web 3 project. Establish targeting guidelines such as age, location, interests, or keywords to guarantee your ads are seen by the appropriate audience.

2. Ad presentation. Examine the variety of ad formats offered on YouTube – like skippable ads, non-skippable ads, or bumper ads – and select those that complement your marketing objectives. Create compelling advertisements that capture attention and prompt viewers to act.

Through the deployment of a comprehensive YouTube marketing plan customized to your Web 3 initiative, you can effectively showcase your products, connect with your target audience, and foster user adoption within the Web 3 ecosystem.

Conclusion

YouTube is an ideal platform for Web 3 projects to efficiently market their offerings and connect with targeted audiences, given its vast user base. By utilizing the multimedia features of YouTube, these projects can develop captivating and informative content that highlights their innovations, breaks down complex ideas, and forms an emotional bond with the viewers.

There are ample benefits associated with using YouTube for marketing Web 3 projects. The extensive reach of the platform, combined with effective search engine optimization, helps attract specific viewers and enhance brand awareness. Additionally, the community-building aspects of YouTube empower projects to build relationships, obtain feedback, and nurture a dedicated following.

By executing these tactics and harnessing the potential of YouTube, Web 3 projects can successfully promote their offerings, increase awareness about decentralized technologies, and solidify their status as frontrunners in the ever-growing Web 3 domain.

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Aethir Tokenomics – Case Study

Kajetan Olas

22 Nov 2024
Aethir Tokenomics – Case Study

Authors of the contents are not affiliated to the reviewed project in any way and none of the information presented should be taken as financial advice.

In this article we analyze tokenomics of Aethir - a project providing on-demand cloud compute resources for the AI, Gaming, and virtualized compute sectors.
Aethir aims to aggregate enterprise-grade GPUs from multiple providers into a DePIN (Decentralized Physical Infrastructure Network). Its competitive edge comes from utlizing the GPUs for very specific use-cases, such as low-latency rendering for online games.
Due to decentralized nature of its infrastructure Aethir can meet the demands of online-gaming in any region. This is especially important for some gamer-abundant regions in Asia with underdeveloped cloud infrastructure that causes high latency ("lags").
We will analyze Aethir's tokenomics, give our opinion on what was done well, and provide specific recommendations on how to improve it.

Evaluation Summary

Aethir Tokenomics Structure

The total supply of ATH tokens is capped at 42 billion ATH. This fixed cap provides a predictable supply environment, and the complete emissions schedule is listed here. As of November 2024 there are approximately 5.2 Billion ATH in circulation. In a year from now (November 2025), the circulating supply will almost triple, and will amount to approximately 15 Billion ATH. By November 2028, today's circulating supply will be diluted by around 86%.

From an investor standpoint the rational decision would be to stake their tokens and hope for rewards that will balance the inflation. Currently the estimated APR for 3-year staking is 195% and for 4-year staking APR is 261%. The rewards are paid out weekly. Furthermore, stakers can expect to get additional rewards from partnered AI projects.

Staking Incentives

Rewards are calculated based on the staking duration and staked amount. These factors are equally important and they linearly influence weekly rewards. This means that someone who stakes 100 ATH for 2 weeks will have the same weekly rewards as someone who stakes 200 ATH for 1 week. This mechanism greatly emphasizes long-term holding. That's because holding a token makes sense only if you go for long-term staking. E.g. a whale staking $200k with 1 week lockup. will have the same weekly rewards as person staking $1k with 4 year lockup. Furthermore the ATH staking rewards are fixed and divided among stakers. Therefore Increase of user base is likely to come with decrease in rewards.
We believe the main weak-point of Aethirs staking is the lack of equivalency between rewards paid out to the users and value generated for the protocol as a result of staking.

Token Distribution

The token distribution of $ATH is well designed and comes with long vesting time-frames. 18-month cliff and 36-moths subsequent linear vesting is applied to team's allocation. This is higher than industry standard and is a sign of long-term commitment.

  • Checkers and Compute Providers: 50%
  • Ecosystem: 15%
  • Team: 12.5%
  • Investors: 11.5%
  • Airdrop: 6%
  • Advisors: 5%

Aethir's airdrop is divided into 3 phases to ensure that only loyal users get rewarded. This mechanism is very-well thought and we rate it highly. It fosters high community engagement within the first months of the project and sets the ground for potentially giving more-control to the DAO.

Governance and Community-Led Development

Aethir’s governance model promotes community-led decision-making in a very practical way. Instead of rushing with creation of a DAO for PR and marketing purposes Aethir is trying to make it the right way. They support projects building on their infrastructure and regularly share updates with their community in the most professional manner.

We believe Aethir would benefit from implementing reputation boosted voting. An example of such system is described here. The core assumption is to abandon the simplistic: 1 token = 1 vote and go towards: Votes = tokens * reputation_based_multiplication_factor.

In the attached example, reputation_based_multiplication_factor rises exponentially with the number of standard deviations above norm, with regard to user's rating. For compute compute providers at Aethir, user's rating could be replaced by provider's uptime.

Perspectives for the future

While it's important to analyze aspects such as supply-side tokenomics, or governance, we must keep in mind that 95% of project's success depends on demand-side. In this regard the outlook for Aethir may be very bright. The project declares $36M annual reccuring revenue. Revenue like this is very rare in the web3 space. Many projects are not able to generate any revenue after succesfull ICO event, due to lack fo product-market-fit.

If you're looking to create a robust tokenomics model and go through institutional-grade testing please reach out to contact@nextrope.com. Our team is ready to help you with the token engineering process and ensure your project’s resilience in the long term.

Quadratic Voting in Web3

Kajetan Olas

04 Dec 2024
Quadratic Voting in Web3

Decentralized systems are reshaping how we interact, conduct transactions, and govern online communities. As Web3 continues to advance, the necessity for effective and fair voting mechanisms becomes apparent. Traditional voting systems, such as the one-token-one-vote model, often fall short in capturing the intensity of individual preferences, which can result in centralization. Quadratic Voting (QV) addresses this challenge by enabling individuals to express not only their choices but also the strength of their preferences.

In QV, voters are allocated a budget of credits that they can spend to cast votes on various issues. The cost of casting multiple votes on a single issue increases quadratically, meaning that each additional vote costs more than the last. This system allows for a more precise expression of preferences, as individuals can invest more heavily in issues they care deeply about while conserving credits on matters of lesser importance.

Understanding Quadratic Voting

Quadratic Voting (QV) is a voting system designed to capture not only the choices of individuals but also the strength of their preferences. In most DAO voting mechanisms, each person typically has one vote per token, which limits the ability to express how strongly they feel about a particular matter. Furthermore, QV limits the power of whales and founding team who typically have large token allocations. These problems are adressed by making the cost of each additional vote increase quadratically.

In QV, each voter is given a budget of credits or tokens that they can spend to cast votes on various issues. The key principle is that the cost to cast n votes on a single issue is proportional to the square of n. This quadratic cost function ensures that while voters can express stronger preferences, doing so requires a disproportionately higher expenditure of their voting credits. This mechanism discourages voters from concentrating all their influence on a single issue unless they feel very strongly about it. In the context of DAOs, it means that large holders will have a hard-time pushing through with a proposal if they'll try to do it on their own.

Practical Example

Consider a voter who has been allocated 25 voting credits to spend on several proposals. The voter has varying degrees of interest in three proposals: Proposal A, Proposal B, and Proposal C.

  • Proposal A: High interest.
  • Proposal B: Moderate interest.
  • Proposal C: Low interest.

The voter might allocate their credits as follows:

Proposal A:

  • Votes cast: 3
  • Cost: 9 delegated tokens

Proposal B:

  • Votes cast: 2
  • Cost: 4 delegated tokens

Proposal C:

  • Votes cast: 1
  • Cost: 1 delegated token

Total delegated tokens: 14
Remaining tokens: 11

With the remaining tokens, the voter can choose to allocate additional votes to the proposals based on their preferences or save for future proposals. If they feel particularly strong about Proposal A, they might decide to cast one more vote:

Additional vote on Proposal A:

  • New total votes: 4
  • New cost: 16 delegated tokens
  • Additional cost: 16−9 = 7 delegated tokens

Updated total delegated tokens: 14+7 = 21

Updated remaining tokens: 25−21 = 425 - 21 = 4

This additional vote on Proposal A costs 7 credits, significantly more than the previous vote, illustrating how the quadratic cost discourages excessive influence on a single issue without strong conviction.

Benefits of Implementing Quadratic Voting

Key Characteristics of the Quadratic Cost Function

  • Marginal Cost Increases Linearly: The marginal cost of each additional vote increases linearly. The cost difference between casting n and n−1 votes is 2n−1.
  • Total Cost Increases Quadratically: The total cost to cast multiple votes rises steeply, discouraging voters from concentrating too many votes on a single issue without significant reason.
  • Promotes Egalitarian Voting: Small voters are encouraged to participate, because relatively they have a much higher impact.

Advantages Over Traditional Voting Systems

Quadratic Voting offers several benefits compared to traditional one-person-one-vote systems:

  • Captures Preference Intensity: By allowing voters to express how strongly they feel about an issue, QV leads to outcomes that better reflect the collective welfare.
  • Reduces Majority Domination: The quadratic cost makes it costly for majority groups to overpower minority interests on every issue.
  • Encourages Honest Voting: Voters are incentivized to allocate votes in proportion to their true preferences, reducing manipulation.

By understanding the foundation of Quadratic Voting, stakeholders in Web3 communities can appreciate how this system supports more representative governance.

Conclusion

Quadratic voting is a novel voting system that may be used within DAOs to foster decentralization. The key idea is to make the cost of voting on a certain issue increase quadratically. The leading player that makes use of this mechanism is Optimism. If you're pondering about the design of your DAO, we highly recommend taking a look at their research on quadratic funding.

If you're looking to create a robust governance model and go through institutional-grade testing please reach out to contact@nextrope.com. Our team is ready to help you with the token engineering process and ensure that your DAO will stand out as a beacon of innovation and resilience in the long term.