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Best UX Practices for Tokenization

Karolina

26 Jun 2023
Best UX Practices for Tokenization

In today's rapidly evolving digital landscape, tokenization has emerged as a powerful solution that merges blockchain technology, artificial intelligence, and cryptocurrencies. By representing real-world assets or digital rights as tokens on a blockchain, tokenization offers a plethora of exciting possibilities, ranging from enhanced liquidity to democratized investment opportunities. However, amidst this technological revolution, one aspect remains paramount for the success of tokenization projects: user experience (UX).

Table of Contents

Imagine a world where users seamlessly interact with tokenization platforms, effortlessly navigating through the intricate web of transactions and ownership transfers. Picture an interface that captivates the senses, with visually stunning graphics and interactive elements that invite users to explore the vast world of tokenized assets. Envision a secure environment that shields users from the threats that loom in the digital realm, instilling trust and confidence in every transaction. Such a world is within our grasp, and the path to its realization lies in the application of best UX practices.

By following these best UX practices, tokenization projects can deliver a user-centric experience that fosters trust, enhances usability, and encourages broader adoption. Let's dive into each practice in detail and explore how they can be implemented effectively to create the best user experience in tokenization.

Grasping User Requirements in Tokenization

For a prosperous tokenization solution featuring an excellent user experience (UX), it's vital to comprehend the target audience's needs and preferences. Acquiring valuable insights into user expectations and pain points can be achieved by examining user personas and use cases, as well as carrying out user surveys and interviews. The following is a detailed outline of the crucial steps in grasping user requirements in tokenization:

Examining User Personas and Use Cases

  • Pinpointing the Target Audience and Their Objectives: Start by outlining your tokenization solution's target audience. Take into account elements like demographics, professional histories, and particular goals they seek to accomplish via tokenization. For instance, your audience could comprise small businesses aiming to tokenize assets or investors searching for novel investment prospects.
  • Investigating User Inclinations and Conduct: Perform market research to scrutinize user inclinations and conduct associated with tokenization. This might entail examining existing tokenization platforms and pinpointing features and functions that have a positive impact on users. Furthermore, identify frequent pain points and areas where current solutions might be lacking.

By thoroughly grasping user requirements in tokenization, you can develop a user-focused solution that tackles pain points while providing a smooth experience. This research phase lays the groundwork for devising intuitive workflows and crafting engaging user interfaces that conform to user preferences and expectations.

Developing User-Friendly Tokenization Workflows

It's essential to develop user-friendly tokenization workflows that ensure a seamless and pleasant experience for those interacting with your tokenization solution. By streamlining token creation and management, as well as improving token transfer and ownership processes, you can increase user satisfaction and adoption. Keep these key considerations in mind when developing user-friendly tokenization workflows:

Streamlining Token Creation and Management

  • Efficient User Onboarding and Registration: Make the onboarding process straightforward and effortless. Reduce the number of steps users need to create an account and access the tokenization platform. Think about incorporating social media or email registration options for added convenience.
  • Providing Clear Guidance with Instructions and Tooltips: Offer clear, concise instructions during each stage of the token creation and management process. Utilize tooltips and informative pop-ups to assist users in completing required information and actions.

Improving Token Transfer and Ownership Procedures

  • Creating Intuitive and Secure Transaction Flows: Make sure the process of transferring tokens between users is both intuitive and secure. Design a user interface that enables users to initiate and monitor token transfers effortlessly. Consider adding multi-factor authentication and encryption for increased security.
  • Delivering Real-Time Notifications and Updates: Keep users informed about their token transfers' status and ownership changes in real-time. Notify users through email, push notifications, or directly within the platform, updating them on their transactions' progress. This promotes transparency and fosters trust.

By simplifying token creation and management procedures, as well as enhancing token transfer and ownership processes, you can significantly elevate your tokenization solution's user experience. These user-friendly workflows minimize confusion, boost user engagement, ultimately leading to higher satisfaction rates and greater adoption.

Developing an Engaging User Interface

To capture and maintain user interest while delivering a seamless and enjoyable experience in tokenization, it is vital to develop an engaging user interface. By integrating aesthetically pleasing design elements, user-friendly navigation, and interactive features, you can boost user engagement and differentiate your tokenization solution. Consider the following key aspects when designing an engaging user interface:

Crafting Visually Appealing Tokenization Interfaces

  • Consistency in Branding and Visual Elements: Establish a unified visual identity for your tokenization platform by using consistent branding components like colors, typography, and logo positioning. This will strengthen your brand identity while presenting a recognizable and professional interface.
  • Implementing Intuitive Navigation and Layout: Create an easily navigable structure that helps users quickly locate desired features and information. Employ logical grouping, visual hierarchy, and attention-grabbing calls-to-action to assist users in navigating the interface and streamlining their interactions.

Integrating Interactive Features

  • Enabling User Exploration of Token Data and Statistics: Equip users with interactive tools that allow them to examine token-related data such as transaction history, token distribution, and market performance. Utilizing interactive charts, graphs, and visualizations makes the information more appealing and easier to understand.
  • Providing Customizable Dashboards and Preferences: Let users tailor their experience by offering personalized dashboards and preferences. Give them the ability to prioritize the information and features they want, including favorite tokens, notification settings, or tailored analytics.

Nextrope example no. 1

By incorporating visually attractive design elements, intuitive navigation, and engaging features, an appealing user interface not only enhances the aesthetic appeal but also promotes a smooth and enjoyable user experience with your tokenization solution.

Ensuring Security and Trust

In tokenization projects, maintaining security and confidence is crucial. To ensure the protection of their assets and personal information, users must feel secure. By adopting rigorous authentication methods, performing in-depth security assessments, and delivering clear communication regarding security protocols, you can create a safe environment for your users. Here are essential factors to consider in promoting security and trust in tokenization:

Adopting Rigorous Authentication Procedures

  • User Account Two-Factor Authentication (2FA): Encourage users to activate 2FA for added security on their accounts. This may involve employing authentication apps, text message verification codes, or physical tokens to confirm user identities during sign-in.
  • Preserving Private Keys and Sensitive Data Securely: Employ secure storage techniques, such as hardware wallets or encrypted databases, for safekeeping users' private keys and sensitive data. Apply robust encryption algorithms and access management systems to deter unauthorized entry.

Carrying Out In-Depth Security Assessments and Penetration Tests

  • Detecting Weaknesses and Addressing Them Swiftly: Regularly perform security reviews and penetration tests to detect any potential vulnerabilities in your tokenization solution. Examine the structure, code, and infrastructure comprehensively for possible flaws and correct them without delay.
  • Communicating Security Protocols Clearly to Establish Trust: Inform your users about the implemented security measures with clarity. Offer transparent details regarding the security methods, encryption norms, and data safeguard practices you adhere to. This fosters trust and assures users that their assets and data remain secure.

By placing a high priority on security measures and implementing strong safeguards, you can foster user confidence and trust. Stay ahead of shifting threats and industry best practices by continuously updating and improving your security strategies. Effective security practices not only safeguard user assets but also contribute significantly to your tokenization solution's reputation and success.

Comprehensive Assistance and Support Provision

It is essential to offer comprehensive assistance and support for a positive user experience in tokenization projects. As they interact with your platform, users may face questions, issues, or need guidance. You can effectively help users by creating an extensive knowledge base, delivering prompt customer service, and promoting engagement within the user community. Here are crucial aspects of offering comprehensive assistance and support:

Developing an Extensive Knowledge Base

  • FAQs and User Manuals: Construct a well-arranged, readily accessible knowledge base consisting of an exhaustive list of frequently asked questions and user guides. Address typical user inquiries, and offer detailed guidance for different tokenization processes.
  • Video Guides and Step-by-Step Tutorials for Complex Procedures: Develop video guides and step-by-step tutorials to help users comprehend and navigate intricate tokenization procedures. Visual illustrations can effectively provide clarity while ensuring users can easily perform necessary actions.

Delivering Prompt Customer Service

  • Quickly Resolving User Inquiries and Problems: Implement a swift customer service system to tackle user inquiries and problems promptly. Provide various support channels, such as live chat, email, or phone support, while ensuring that support agents are well-informed and deliver useful, rapid assistance.
  • Maintaining Transparent Communication and Updates: Inform users about their support request's progress. Communicate clearly regarding reply times, ticket updates, and resolutions while consistently updating users on their inquiries' status to ensure transparency and trust.
Nextrope example no. 2

Read our article about Evaluating Tokenization Launchpads

Nextrope Tokenization Launchpad Platform

Nextrope Launchpad Platform is a White Label solution in a Software-as-a-Service model that helps you launch your project within a month and fundraise with Initial Coin Offering (ICO) or Security Token Offering (STO).

Our platform allows you to participate in the broad financial market of digital assets. Expand your reach and find investors globally. Tokenize your project and start raising capital within a month!

Read more about Nextrope Tokenization Launchpad Platform and Contact Us!

Conclusion - UX in Tokenization

Prioritizing user experience (UX) is essential for the success of tokenization solutions. By understanding user needs, designing intuitive workflows, creating engaging interfaces, ensuring security, providing comprehensive support, and embracing user feedback, we can create a seamless and user-friendly tokenization experience. Let's strive for a future where tokenization is accessible, intuitive, and centered around user satisfaction.

Tagi

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Aethir Tokenomics – Case Study

Kajetan Olas

22 Nov 2024
Aethir Tokenomics – Case Study

Authors of the contents are not affiliated to the reviewed project in any way and none of the information presented should be taken as financial advice.

In this article we analyze tokenomics of Aethir - a project providing on-demand cloud compute resources for the AI, Gaming, and virtualized compute sectors.
Aethir aims to aggregate enterprise-grade GPUs from multiple providers into a DePIN (Decentralized Physical Infrastructure Network). Its competitive edge comes from utlizing the GPUs for very specific use-cases, such as low-latency rendering for online games.
Due to decentralized nature of its infrastructure Aethir can meet the demands of online-gaming in any region. This is especially important for some gamer-abundant regions in Asia with underdeveloped cloud infrastructure that causes high latency ("lags").
We will analyze Aethir's tokenomics, give our opinion on what was done well, and provide specific recommendations on how to improve it.

Evaluation Summary

Aethir Tokenomics Structure

The total supply of ATH tokens is capped at 42 billion ATH. This fixed cap provides a predictable supply environment, and the complete emissions schedule is listed here. As of November 2024 there are approximately 5.2 Billion ATH in circulation. In a year from now (November 2025), the circulating supply will almost triple, and will amount to approximately 15 Billion ATH. By November 2028, today's circulating supply will be diluted by around 86%.

From an investor standpoint the rational decision would be to stake their tokens and hope for rewards that will balance the inflation. Currently the estimated APR for 3-year staking is 195% and for 4-year staking APR is 261%. The rewards are paid out weekly. Furthermore, stakers can expect to get additional rewards from partnered AI projects.

Staking Incentives

Rewards are calculated based on the staking duration and staked amount. These factors are equally important and they linearly influence weekly rewards. This means that someone who stakes 100 ATH for 2 weeks will have the same weekly rewards as someone who stakes 200 ATH for 1 week. This mechanism greatly emphasizes long-term holding. That's because holding a token makes sense only if you go for long-term staking. E.g. a whale staking $200k with 1 week lockup. will have the same weekly rewards as person staking $1k with 4 year lockup. Furthermore the ATH staking rewards are fixed and divided among stakers. Therefore Increase of user base is likely to come with decrease in rewards.
We believe the main weak-point of Aethirs staking is the lack of equivalency between rewards paid out to the users and value generated for the protocol as a result of staking.

Token Distribution

The token distribution of $ATH is well designed and comes with long vesting time-frames. 18-month cliff and 36-moths subsequent linear vesting is applied to team's allocation. This is higher than industry standard and is a sign of long-term commitment.

  • Checkers and Compute Providers: 50%
  • Ecosystem: 15%
  • Team: 12.5%
  • Investors: 11.5%
  • Airdrop: 6%
  • Advisors: 5%

Aethir's airdrop is divided into 3 phases to ensure that only loyal users get rewarded. This mechanism is very-well thought and we rate it highly. It fosters high community engagement within the first months of the project and sets the ground for potentially giving more-control to the DAO.

Governance and Community-Led Development

Aethir’s governance model promotes community-led decision-making in a very practical way. Instead of rushing with creation of a DAO for PR and marketing purposes Aethir is trying to make it the right way. They support projects building on their infrastructure and regularly share updates with their community in the most professional manner.

We believe Aethir would benefit from implementing reputation boosted voting. An example of such system is described here. The core assumption is to abandon the simplistic: 1 token = 1 vote and go towards: Votes = tokens * reputation_based_multiplication_factor.

In the attached example, reputation_based_multiplication_factor rises exponentially with the number of standard deviations above norm, with regard to user's rating. For compute compute providers at Aethir, user's rating could be replaced by provider's uptime.

Perspectives for the future

While it's important to analyze aspects such as supply-side tokenomics, or governance, we must keep in mind that 95% of project's success depends on demand-side. In this regard the outlook for Aethir may be very bright. The project declares $36M annual reccuring revenue. Revenue like this is very rare in the web3 space. Many projects are not able to generate any revenue after succesfull ICO event, due to lack fo product-market-fit.

If you're looking to create a robust tokenomics model and go through institutional-grade testing please reach out to contact@nextrope.com. Our team is ready to help you with the token engineering process and ensure your project’s resilience in the long term.

Tagi

Quadratic Voting in Web3

Kajetan Olas

04 Dec 2024
Quadratic Voting in Web3

Decentralized systems are reshaping how we interact, conduct transactions, and govern online communities. As Web3 continues to advance, the necessity for effective and fair voting mechanisms becomes apparent. Traditional voting systems, such as the one-token-one-vote model, often fall short in capturing the intensity of individual preferences, which can result in centralization. Quadratic Voting (QV) addresses this challenge by enabling individuals to express not only their choices but also the strength of their preferences.

Table of Contents

In QV, voters are allocated a budget of credits that they can spend to cast votes on various issues. The cost of casting multiple votes on a single issue increases quadratically, meaning that each additional vote costs more than the last. This system allows for a more precise expression of preferences, as individuals can invest more heavily in issues they care deeply about while conserving credits on matters of lesser importance.

Understanding Quadratic Voting

Quadratic Voting (QV) is a voting system designed to capture not only the choices of individuals but also the strength of their preferences. In most DAO voting mechanisms, each person typically has one vote per token, which limits the ability to express how strongly they feel about a particular matter. Furthermore, QV limits the power of whales and founding team who typically have large token allocations. These problems are adressed by making the cost of each additional vote increase quadratically.

In QV, each voter is given a budget of credits or tokens that they can spend to cast votes on various issues. The key principle is that the cost to cast n votes on a single issue is proportional to the square of n. This quadratic cost function ensures that while voters can express stronger preferences, doing so requires a disproportionately higher expenditure of their voting credits. This mechanism discourages voters from concentrating all their influence on a single issue unless they feel very strongly about it. In the context of DAOs, it means that large holders will have a hard-time pushing through with a proposal if they'll try to do it on their own.

Practical Example

Consider a voter who has been allocated 25 voting credits to spend on several proposals. The voter has varying degrees of interest in three proposals: Proposal A, Proposal B, and Proposal C.

  • Proposal A: High interest.
  • Proposal B: Moderate interest.
  • Proposal C: Low interest.

The voter might allocate their credits as follows:

Proposal A:

  • Votes cast: 3
  • Cost: 9 delegated tokens

Proposal B:

  • Votes cast: 2
  • Cost: 4 delegated tokens

Proposal C:

  • Votes cast: 1
  • Cost: 1 delegated token

Total delegated tokens: 14
Remaining tokens: 11

With the remaining tokens, the voter can choose to allocate additional votes to the proposals based on their preferences or save for future proposals. If they feel particularly strong about Proposal A, they might decide to cast one more vote:

Additional vote on Proposal A:

  • New total votes: 4
  • New cost: 16 delegated tokens
  • Additional cost: 16−9 = 7 delegated tokens

Updated total delegated tokens: 14+7 = 21

Updated remaining tokens: 25−21 = 425 - 21 = 4

This additional vote on Proposal A costs 7 credits, significantly more than the previous vote, illustrating how the quadratic cost discourages excessive influence on a single issue without strong conviction.

Benefits of Implementing Quadratic Voting

Key Characteristics of the Quadratic Cost Function

  • Marginal Cost Increases Linearly: The marginal cost of each additional vote increases linearly. The cost difference between casting n and n−1 votes is 2n−1.
  • Total Cost Increases Quadratically: The total cost to cast multiple votes rises steeply, discouraging voters from concentrating too many votes on a single issue without significant reason.
  • Promotes Egalitarian Voting: Small voters are encouraged to participate, because relatively they have a much higher impact.

Advantages Over Traditional Voting Systems

Quadratic Voting offers several benefits compared to traditional one-person-one-vote systems:

  • Captures Preference Intensity: By allowing voters to express how strongly they feel about an issue, QV leads to outcomes that better reflect the collective welfare.
  • Reduces Majority Domination: The quadratic cost makes it costly for majority groups to overpower minority interests on every issue.
  • Encourages Honest Voting: Voters are incentivized to allocate votes in proportion to their true preferences, reducing manipulation.

By understanding the foundation of Quadratic Voting, stakeholders in Web3 communities can appreciate how this system supports more representative governance.

Conclusion

Quadratic voting is a novel voting system that may be used within DAOs to foster decentralization. The key idea is to make the cost of voting on a certain issue increase quadratically. The leading player that makes use of this mechanism is Optimism. If you're pondering about the design of your DAO, we highly recommend taking a look at their research on quadratic funding.

If you're looking to create a robust governance model and go through institutional-grade testing please reach out to contact@nextrope.com. Our team is ready to help you with the token engineering process and ensure that your DAO will stand out as a beacon of innovation and resilience in the long term.

Tagi