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Utilizing Public Relations and Media Outreach to Boost Your Tokenization Project’s Visibility

Karolina

11 Jul 2023
Utilizing Public Relations and Media Outreach to Boost Your Tokenization Project’s Visibility

The digital economy is rapidly evolving, and tokenization has risen as an innovative technology with the capacity to transform industries and alter how we perceive and exchange value. As blockchain and cryptocurrencies gain traction, companies are examining new ways to harness tokenization for various assets and services. However, with heightened competition and a saturated marketplace, it is vital for tokenization initiatives to secure a robust presence and achieve visibility among their target demographics.

To accomplish this, public relations and media outreach are instrumental in generating awareness, cultivating trust, and establishing credibility for tokenization projects. By effectively conveying their value proposition and engaging key stakeholders, these initiatives can solidify their market position, entice investors, and foster adoption.

This article will delve into the importance of public relations and media outreach in enhancing the visibility of tokenization projects. We’ll discuss approaches that can assist project teams in navigating the competitive environment while emphasizing the advantages of effective communication in attaining their goals.

Table of Contents

The Significance of Public Relations in Tokenization Projects

In the highly competitive world of tokenization projects, the development of a robust public relations (PR) strategy is essential for attaining success and securing recognition within the industry. Public relations are instrumental in fostering trust, credibility, and awareness for tokenization projects, ultimately influencing their reputation among investors, stakeholders, and the broader public. In this section, the significance of public relations and the unique challenges faced by tokenization projects in achieving widespread acceptance and comprehension will be discussed.

Establishing Trust and Credibility

Due to the relatively new and intricate nature of blockchain technology, potential investors and stakeholders may harbor skepticism and uncertainty about tokenization projects. Through transparent communication and strategic messaging, public relations efforts can alleviate these apprehensions by cultivating trust and credibility. Public relations professionals can bolster confidence and generate a favorable view of the project through successful communication of the project's goals, value proposition, and technical elements.

Generating Awareness and Comprehension

A primary challenge faced by tokenization projects is limited awareness and understanding among the general population. Public relations endeavors have a crucial role in enlightening the target audience regarding tokenization, its advantages, and specific applications associated with the project. By creating clear and straightforward messaging, public relations professionals can demystify complex ideas and ensure that the intended audience grasps the value and potential inherent in the project.

Navigating Regulatory and Compliance Obstacles

The regulatory environment encompassing blockchain technology and cryptocurrencies is not only complicated but also prone to frequent fluctuations. Industry-focused public relations professionals can contribute to tokenization projects by remaining up-to-date on recent regulatory changes, ensuring adherence to regulations, and actively engaging with regulatory entities. Developing strong relationships with regulatory agencies and effectively conveying a project's compliance commitment can help mitigate regulatory risks through public relations efforts while also enhancing the project's credibility.

Handling Crisis Situations and Reducing Risks

During unexpected challenges or crises, public relations serve a vital function in controlling the narrative and minimizing harm to an entity's reputation. With a well-developed crisis communication strategy, tokenization projects can swiftly and effectively react to adverse events, showcasing transparency and responsibility. Public relations specialists can create strategic messages, coordinate with media channels, and address concerns to reduce the effects of crises on the project's standing.

Nurturing Industry Connections

Tokenization projects can benefit from robust relationships with media channels, journalists, influencers, and industry thought leaders. Public relations professionals support the development and maintenance of these connections by actively engaging with pertinent stakeholders, participating in industry conferences and events, and offering valuable insights and thought leadership content. The fostering of such industry relationships enables tokenization projects to capitalize on media exposure, obtain media coverage, and establish themselves as authority figures within the industry.

Tokenization Projects' Media Outreach Strategies

To increase the visibility and success of tokenization projects, the implementation of efficient media outreach strategies is crucial. Utilizing media channels, engaging with journalists, and connecting with influencers enable tokenization projects to access a broader audience, establish credibility, and create a buzz. In this section, we delve into specific media outreach approaches to optimize the project's visibility and influence.

Market Research Implementation and Target Audience Identification

  1. Recognizing the target audience: Start by performing comprehensive market research to determine the target audience's demographics, interests, and media consumption patterns. This data will direct your media outreach endeavors, making sure you reach the right individuals via suitable channels.
  2. Spotting relevant media outlets and journalists: Investigate and gather a list of media outlets, publications, blogs, and podcasts that focus on blockchain, cryptocurrencies, and related technologies. Pinpoint journalists and influencers who have expertise in these fields and have a history of reporting on tokenization projects or similar subjects.

Developing an Engaging Story and Key Messages

  1. Create a distinctive narrative: Design an enticing and unique tale surrounding your tokenization project. Emphasize the issue it intends to address, its value proposition, and its potential impact on industries or individuals. Set your project apart from competitors by accentuating its innovative nature and disruption potential.
  2. Generate key messages: Condense your project's essential aspects into brief key messages that engage your target audience. These messages should communicate the benefits, applications, and distinctiveness of your project while maintaining consistency across all communication channels.

Establishing Connections with Media Outlets and Journalists

  1. Participate in industry conferences and events: Attend pertinent industry conferences, meetups, and gatherings where you can interact with reporters, influencers, and industry professionals. Building in-person relationships can result in valuable media exposure opportunities.
  2. Offer exclusive content and interviews: Present journalists and media channels with exclusive updates, specialist interviews, and thought leadership pieces related to your project. This fosters a sense of uniqueness and entices them to showcase your project, boosting its visibility.

Using Press Releases and Thought Leadership Content

  1. Press releases: Develop well-crafted and informative press releases that announce significant project milestones, collaborations, product releases, or essential updates. Distribute these press releases via trustworthy wire services and target industry-focused media outlets.
  2. Thought leadership content: Generate stimulating content like whitepapers, research reports, blog articles, or opinion essays. Position yourself or core team members as thought leaders in the tokenization field by offering valuable insights and analyses. Share this content through your blog, guest posts on relevant publications, or social media platforms.

Exploiting Social Media and Influencers

  1. Maintain an active social media presence: Be regularly present on social media platforms popular within the blockchain and cryptocurrency communities. Share project updates, thought leadership content, and interact with followers, industry influencers, and potential investors. Utilize pertinent hashtags and participate in meaningful discussions to widen your reach.
  2. Partner with influencers: Identify influential individuals in the blockchain and cryptocurrency sector who have a substantial following and connect with your target audience. Team up with these influencers via sponsored content, interviews, or co-sponsored events. Their support and promotion of your project can greatly boost visibility and trustworthiness.

Implementing these media outreach techniques allows tokenization projects to effectively enhance their visibility, draw media attention, and spark interest among their target audience. Continuously monitoring and evaluating the impact of these strategies is essential, making adjustments as needed to optimize media outreach initiatives.

Conclusion

In the realm of tokenization projects where competition is intense, impactful media outreach is crucial to increase exposure, build reliability, and encourage adoption. By gauging the accomplishments of their media outreach endeavors and adjusting tactics using data-driven insights, tokenization projects can fine-tune their communication initiatives for maximum results. Continuous assessment of messaging, engaging suitable media platforms and influencers, and refining the overall approach will set tokenization projects on a course for achieving long-term triumph within the ever-changing blockchain and cryptocurrency environment.

Nextrope Tokenization Launchpad Platform

Nextrope Launchpad Platform is a White Label solution in a Software-as-a-Service model that helps you launch your project within a two months and fundraise with Initial Coin Offering (ICO) or Security Token Offering (STO).

Tagi

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Aethir Tokenomics – Case Study

Kajetan Olas

22 Nov 2024
Aethir Tokenomics – Case Study

Authors of the contents are not affiliated to the reviewed project in any way and none of the information presented should be taken as financial advice.

In this article we analyze tokenomics of Aethir - a project providing on-demand cloud compute resources for the AI, Gaming, and virtualized compute sectors.
Aethir aims to aggregate enterprise-grade GPUs from multiple providers into a DePIN (Decentralized Physical Infrastructure Network). Its competitive edge comes from utlizing the GPUs for very specific use-cases, such as low-latency rendering for online games.
Due to decentralized nature of its infrastructure Aethir can meet the demands of online-gaming in any region. This is especially important for some gamer-abundant regions in Asia with underdeveloped cloud infrastructure that causes high latency ("lags").
We will analyze Aethir's tokenomics, give our opinion on what was done well, and provide specific recommendations on how to improve it.

Evaluation Summary

Aethir Tokenomics Structure

The total supply of ATH tokens is capped at 42 billion ATH. This fixed cap provides a predictable supply environment, and the complete emissions schedule is listed here. As of November 2024 there are approximately 5.2 Billion ATH in circulation. In a year from now (November 2025), the circulating supply will almost triple, and will amount to approximately 15 Billion ATH. By November 2028, today's circulating supply will be diluted by around 86%.

From an investor standpoint the rational decision would be to stake their tokens and hope for rewards that will balance the inflation. Currently the estimated APR for 3-year staking is 195% and for 4-year staking APR is 261%. The rewards are paid out weekly. Furthermore, stakers can expect to get additional rewards from partnered AI projects.

Staking Incentives

Rewards are calculated based on the staking duration and staked amount. These factors are equally important and they linearly influence weekly rewards. This means that someone who stakes 100 ATH for 2 weeks will have the same weekly rewards as someone who stakes 200 ATH for 1 week. This mechanism greatly emphasizes long-term holding. That's because holding a token makes sense only if you go for long-term staking. E.g. a whale staking $200k with 1 week lockup. will have the same weekly rewards as person staking $1k with 4 year lockup. Furthermore the ATH staking rewards are fixed and divided among stakers. Therefore Increase of user base is likely to come with decrease in rewards.
We believe the main weak-point of Aethirs staking is the lack of equivalency between rewards paid out to the users and value generated for the protocol as a result of staking.

Token Distribution

The token distribution of $ATH is well designed and comes with long vesting time-frames. 18-month cliff and 36-moths subsequent linear vesting is applied to team's allocation. This is higher than industry standard and is a sign of long-term commitment.

  • Checkers and Compute Providers: 50%
  • Ecosystem: 15%
  • Team: 12.5%
  • Investors: 11.5%
  • Airdrop: 6%
  • Advisors: 5%

Aethir's airdrop is divided into 3 phases to ensure that only loyal users get rewarded. This mechanism is very-well thought and we rate it highly. It fosters high community engagement within the first months of the project and sets the ground for potentially giving more-control to the DAO.

Governance and Community-Led Development

Aethir’s governance model promotes community-led decision-making in a very practical way. Instead of rushing with creation of a DAO for PR and marketing purposes Aethir is trying to make it the right way. They support projects building on their infrastructure and regularly share updates with their community in the most professional manner.

We believe Aethir would benefit from implementing reputation boosted voting. An example of such system is described here. The core assumption is to abandon the simplistic: 1 token = 1 vote and go towards: Votes = tokens * reputation_based_multiplication_factor.

In the attached example, reputation_based_multiplication_factor rises exponentially with the number of standard deviations above norm, with regard to user's rating. For compute compute providers at Aethir, user's rating could be replaced by provider's uptime.

Perspectives for the future

While it's important to analyze aspects such as supply-side tokenomics, or governance, we must keep in mind that 95% of project's success depends on demand-side. In this regard the outlook for Aethir may be very bright. The project declares $36M annual reccuring revenue. Revenue like this is very rare in the web3 space. Many projects are not able to generate any revenue after succesfull ICO event, due to lack fo product-market-fit.

If you're looking to create a robust tokenomics model and go through institutional-grade testing please reach out to contact@nextrope.com. Our team is ready to help you with the token engineering process and ensure your project’s resilience in the long term.

Tagi

Quadratic Voting in Web3

Kajetan Olas

04 Dec 2024
Quadratic Voting in Web3

Decentralized systems are reshaping how we interact, conduct transactions, and govern online communities. As Web3 continues to advance, the necessity for effective and fair voting mechanisms becomes apparent. Traditional voting systems, such as the one-token-one-vote model, often fall short in capturing the intensity of individual preferences, which can result in centralization. Quadratic Voting (QV) addresses this challenge by enabling individuals to express not only their choices but also the strength of their preferences.

Table of Contents

In QV, voters are allocated a budget of credits that they can spend to cast votes on various issues. The cost of casting multiple votes on a single issue increases quadratically, meaning that each additional vote costs more than the last. This system allows for a more precise expression of preferences, as individuals can invest more heavily in issues they care deeply about while conserving credits on matters of lesser importance.

Understanding Quadratic Voting

Quadratic Voting (QV) is a voting system designed to capture not only the choices of individuals but also the strength of their preferences. In most DAO voting mechanisms, each person typically has one vote per token, which limits the ability to express how strongly they feel about a particular matter. Furthermore, QV limits the power of whales and founding team who typically have large token allocations. These problems are adressed by making the cost of each additional vote increase quadratically.

In QV, each voter is given a budget of credits or tokens that they can spend to cast votes on various issues. The key principle is that the cost to cast n votes on a single issue is proportional to the square of n. This quadratic cost function ensures that while voters can express stronger preferences, doing so requires a disproportionately higher expenditure of their voting credits. This mechanism discourages voters from concentrating all their influence on a single issue unless they feel very strongly about it. In the context of DAOs, it means that large holders will have a hard-time pushing through with a proposal if they'll try to do it on their own.

Practical Example

Consider a voter who has been allocated 25 voting credits to spend on several proposals. The voter has varying degrees of interest in three proposals: Proposal A, Proposal B, and Proposal C.

  • Proposal A: High interest.
  • Proposal B: Moderate interest.
  • Proposal C: Low interest.

The voter might allocate their credits as follows:

Proposal A:

  • Votes cast: 3
  • Cost: 9 delegated tokens

Proposal B:

  • Votes cast: 2
  • Cost: 4 delegated tokens

Proposal C:

  • Votes cast: 1
  • Cost: 1 delegated token

Total delegated tokens: 14
Remaining tokens: 11

With the remaining tokens, the voter can choose to allocate additional votes to the proposals based on their preferences or save for future proposals. If they feel particularly strong about Proposal A, they might decide to cast one more vote:

Additional vote on Proposal A:

  • New total votes: 4
  • New cost: 16 delegated tokens
  • Additional cost: 16−9 = 7 delegated tokens

Updated total delegated tokens: 14+7 = 21

Updated remaining tokens: 25−21 = 425 - 21 = 4

This additional vote on Proposal A costs 7 credits, significantly more than the previous vote, illustrating how the quadratic cost discourages excessive influence on a single issue without strong conviction.

Benefits of Implementing Quadratic Voting

Key Characteristics of the Quadratic Cost Function

  • Marginal Cost Increases Linearly: The marginal cost of each additional vote increases linearly. The cost difference between casting n and n−1 votes is 2n−1.
  • Total Cost Increases Quadratically: The total cost to cast multiple votes rises steeply, discouraging voters from concentrating too many votes on a single issue without significant reason.
  • Promotes Egalitarian Voting: Small voters are encouraged to participate, because relatively they have a much higher impact.

Advantages Over Traditional Voting Systems

Quadratic Voting offers several benefits compared to traditional one-person-one-vote systems:

  • Captures Preference Intensity: By allowing voters to express how strongly they feel about an issue, QV leads to outcomes that better reflect the collective welfare.
  • Reduces Majority Domination: The quadratic cost makes it costly for majority groups to overpower minority interests on every issue.
  • Encourages Honest Voting: Voters are incentivized to allocate votes in proportion to their true preferences, reducing manipulation.

By understanding the foundation of Quadratic Voting, stakeholders in Web3 communities can appreciate how this system supports more representative governance.

Conclusion

Quadratic voting is a novel voting system that may be used within DAOs to foster decentralization. The key idea is to make the cost of voting on a certain issue increase quadratically. The leading player that makes use of this mechanism is Optimism. If you're pondering about the design of your DAO, we highly recommend taking a look at their research on quadratic funding.

If you're looking to create a robust governance model and go through institutional-grade testing please reach out to contact@nextrope.com. Our team is ready to help you with the token engineering process and ensure that your DAO will stand out as a beacon of innovation and resilience in the long term.

Tagi