The Role of Twitter in Web 3 Projects

Karolina

03 Jul 2023
The Role of Twitter in Web 3 Projects

Web 3's arrival has significantly transformed our interaction with technology by introducing a user-focused, decentralized approach to online experiences. Central to Web 3 projects is the demand for efficient communication and community engagement, which social media platforms have effectively addressed. Among these platforms, Twitter has become a critical component of the Web 3 environment by facilitating smooth communication, fostering community development, and promoting the adoption of cryptocurrencies and blockchain technology.

In this article, we will explore the significant role of Twitter in Web 3 projects. We will delve into the ways Twitter serves as a communication channel, fosters community building and engagement, and contributes to influencer marketing and thought leadership in the Web 3 space. Furthermore, we will examine Twitter's impact on crypto and blockchain adoption, including its role in providing news and market updates, announcing token launches and airdrops, and influencing market sentiment.

Twitter's Influence in Web 3 Projects

Twitter as a Communication Channel

Twitter serves as a powerful communication channel within Web 3 projects, facilitating real-time and decentralized information exchange. Its concise and immediate nature makes it ideal for sharing updates, announcements, and insights related to blockchain, AI, and cryptocurrencies. 

Twitter as a Communication Channel
  • Real-time Updates: Twitter's fast-paced nature allows project teams and community members to share and receive instant updates on Web 3 developments, including project milestones, partnerships, and technical advancements.
  • Decentralized Platform: Twitter's decentralized nature aligns with the principles of Web 3, where power and control are distributed. It provides a level playing field for communication, enabling anyone to participate and contribute to the discourse.
  • Fluid Information Exchange: Twitter's brevity and simplicity encourage concise discussions and the sharing of valuable resources. Threads and replies allow for in-depth conversations, fostering a dynamic and fluid exchange of ideas.

Community Building and Engagement

Twitter plays a vital role in community building and engagement for Web 3 projects, providing a platform for like-minded individuals to connect, share knowledge, and collaborate. 

Twitter in Community Building and Engagement
  • Hashtags and Mentions: Twitter's use of hashtags allows users to tag relevant keywords, making it easier to discover and engage with specific Web 3 topics. Mentions enable direct communication and networking with project teams, influencers, and thought leaders.
  • Polls, Threads, and Spaces: Twitter's features like polls enable community members to express opinions and gather feedback. Threads facilitate the organization of complex discussions, while Spaces provide an interactive audio experience for hosting live conversations and AMAs (Ask Me Anything) sessions.
  • Networking Opportunities: Twitter serves as a virtual gathering place for Web 3 enthusiasts, developers, investors, and industry professionals. Engaging in discussions and following influential voices can lead to valuable connections and collaboration opportunities.

Influencer Marketing and Thought Leadership

Twitter has become a hub for influential figures and thought leaders in the Web 3 space, shaping opinions and driving conversations around blockchain, AI, and cryptocurrencies. 

Influencer Marketing and Thought Leadership
  • Influence on Project Perception: Influencers on Twitter possess the ability to amplify the reach and visibility of Web 3 projects. Their endorsements, opinions, and insights can significantly impact project perception, attracting attention from potential users, investors, and partners.
  • Knowledge Sharing and Education: Influencers and thought leaders often share educational content, tutorials, and resources on Twitter, making it a valuable platform for learning about Web 3 technologies and their potential applications.

Twitter's influence in Web 3 projects extends beyond communication and community engagement. In the next section, we will explore its role in driving crypto and blockchain adoption, providing news and market updates, and influencing market sentiment.

Twitter's Role in Crypto and Blockchain Adoption

News and Market Updates

Twitter plays a significant role in providing real-time news and market updates within the crypto and blockchain industry. It serves as a valuable source of information for investors, enthusiasts, and project teams. 

  • Timely Information Dissemination: Twitter's fast-paced nature allows for the immediate sharing of news related to cryptocurrencies, blockchain technology, regulatory developments, and market trends. Users can follow relevant accounts and hashtags to stay informed about the latest updates.
  • Breaking News and Announcements: Twitter often becomes the go-to platform for project teams and industry leaders to make important announcements. Token listings, partnerships, product launches, and regulatory decisions are often first revealed on Twitter, providing real-time updates to the community.

Token Announcements and Airdrops

Twitter serves as a platform for token announcements and airdrops, creating opportunities for crypto projects to engage with their communities and distribute tokens. 

  • Token Launches: Many projects utilize Twitter to announce token launches, providing details about token distribution, tokenomics, and token sale events. This enables projects to reach a wide audience and generate interest in their tokens.
  • Airdrop Campaigns: Airdrops, where free tokens are distributed to community members, are often promoted and coordinated through Twitter. This approach helps projects bootstrap their communities, increase token adoption, and generate awareness.

Influencing Market Sentiment

Twitter has a significant impact on shaping market sentiment and influencing cryptocurrency prices. Tweets from influential figures can create both positive and negative effects on the market. 

  • Influencer Effect. Influential individuals, including prominent industry figures and celebrities, have the power to sway market sentiment through their tweets. Positive endorsements or negative remarks can lead to increased buying or selling activity, affecting cryptocurrency prices.
  • Market Analysis and Predictions. Twitter serves as a platform for experts and analysts to share their market analysis, price predictions, and trading strategies. These insights contribute to market sentiment and influence investor decisions.
  • Trend Identification. Twitter's trending topics and hashtags provide valuable insights into the most discussed cryptocurrencies, blockchain projects, and market trends. Monitoring these trends can help investors stay informed and identify potential investment opportunities.

Twitter's role in crypto and blockchain adoption extends beyond communication and community engagement. In the next section, we will address challenges and considerations associated with using Twitter for Web 3 projects.

Challenges and Considerations in Using Twitter for Web 3 Projects

While Twitter offers significant benefits for Web 3 projects, there are also challenges and considerations that project teams should be aware of. These factors can impact the effectiveness and sustainability of utilizing Twitter as a communication and engagement platform. 

Challenges and Considerations in Using Twitter for Web 3 Projects
Challenges and Considerations in Using Twitter for Web 3 Projects

Censorship and Centralization Concerns

  • Centralized Platform
  • Content Moderation 

Building Resilient Communities

  • Dependency Risk
  • Decentralized Alternatives

By understanding these challenges and considerations, Web 3 projects can develop strategies to overcome them. And eventually: build resilient communities that are not solely reliant on Twitter. This ensures the long-term sustainability and independence of their communication and engagement efforts.

Conclusion

In Web 3 projects, Twitter holds a crucial position. It is a potent communication medium that promotes community formation, engagement, and the adoption of cryptocurrency and blockchain technology. Through real-time updates and fostering connections between individuals with similar interests, Twitter sets the stage for industry leaders to guide discussions. Nonetheless, obstacles such as censorship and centralization issues emphasize the importance of creating strong communities for Web 3 projects and investigating decentralized options. By capitalizing on Twitter's advantages while keeping these concerns in mind, Web 3 initiatives can efficiently utilize the platform to flourish within the decentralized tech sphere. Acknowledge Twitter's significant impact on Web 3 and employ it as an instrument for growth and involvement in the ecosystem.

Nextrope Tokenization Launchpad Platform

Nextrope Launchpad Platform is a White Label solution in a Software-as-a-Service model that helps you launch your project within a month and fundraise with Initial Coin Offering (ICO) or Security Token Offering (STO).

Our platform allows you to participate in the broad financial market of digital assets. Expand your reach and find investors globally. Tokenize your project and start raising capital within a month!

Most viewed


Never miss a story

Stay updated about Nextrope news as it happens.

You are subscribed

Aethir Tokenomics – Case Study

Kajetan Olas

22 Nov 2024
Aethir Tokenomics – Case Study

Authors of the contents are not affiliated to the reviewed project in any way and none of the information presented should be taken as financial advice.

In this article we analyze tokenomics of Aethir - a project providing on-demand cloud compute resources for the AI, Gaming, and virtualized compute sectors.
Aethir aims to aggregate enterprise-grade GPUs from multiple providers into a DePIN (Decentralized Physical Infrastructure Network). Its competitive edge comes from utlizing the GPUs for very specific use-cases, such as low-latency rendering for online games.
Due to decentralized nature of its infrastructure Aethir can meet the demands of online-gaming in any region. This is especially important for some gamer-abundant regions in Asia with underdeveloped cloud infrastructure that causes high latency ("lags").
We will analyze Aethir's tokenomics, give our opinion on what was done well, and provide specific recommendations on how to improve it.

Evaluation Summary

Aethir Tokenomics Structure

The total supply of ATH tokens is capped at 42 billion ATH. This fixed cap provides a predictable supply environment, and the complete emissions schedule is listed here. As of November 2024 there are approximately 5.2 Billion ATH in circulation. In a year from now (November 2025), the circulating supply will almost triple, and will amount to approximately 15 Billion ATH. By November 2028, today's circulating supply will be diluted by around 86%.

From an investor standpoint the rational decision would be to stake their tokens and hope for rewards that will balance the inflation. Currently the estimated APR for 3-year staking is 195% and for 4-year staking APR is 261%. The rewards are paid out weekly. Furthermore, stakers can expect to get additional rewards from partnered AI projects.

Staking Incentives

Rewards are calculated based on the staking duration and staked amount. These factors are equally important and they linearly influence weekly rewards. This means that someone who stakes 100 ATH for 2 weeks will have the same weekly rewards as someone who stakes 200 ATH for 1 week. This mechanism greatly emphasizes long-term holding. That's because holding a token makes sense only if you go for long-term staking. E.g. a whale staking $200k with 1 week lockup. will have the same weekly rewards as person staking $1k with 4 year lockup. Furthermore the ATH staking rewards are fixed and divided among stakers. Therefore Increase of user base is likely to come with decrease in rewards.
We believe the main weak-point of Aethirs staking is the lack of equivalency between rewards paid out to the users and value generated for the protocol as a result of staking.

Token Distribution

The token distribution of $ATH is well designed and comes with long vesting time-frames. 18-month cliff and 36-moths subsequent linear vesting is applied to team's allocation. This is higher than industry standard and is a sign of long-term commitment.

  • Checkers and Compute Providers: 50%
  • Ecosystem: 15%
  • Team: 12.5%
  • Investors: 11.5%
  • Airdrop: 6%
  • Advisors: 5%

Aethir's airdrop is divided into 3 phases to ensure that only loyal users get rewarded. This mechanism is very-well thought and we rate it highly. It fosters high community engagement within the first months of the project and sets the ground for potentially giving more-control to the DAO.

Governance and Community-Led Development

Aethir’s governance model promotes community-led decision-making in a very practical way. Instead of rushing with creation of a DAO for PR and marketing purposes Aethir is trying to make it the right way. They support projects building on their infrastructure and regularly share updates with their community in the most professional manner.

We believe Aethir would benefit from implementing reputation boosted voting. An example of such system is described here. The core assumption is to abandon the simplistic: 1 token = 1 vote and go towards: Votes = tokens * reputation_based_multiplication_factor.

In the attached example, reputation_based_multiplication_factor rises exponentially with the number of standard deviations above norm, with regard to user's rating. For compute compute providers at Aethir, user's rating could be replaced by provider's uptime.

Perspectives for the future

While it's important to analyze aspects such as supply-side tokenomics, or governance, we must keep in mind that 95% of project's success depends on demand-side. In this regard the outlook for Aethir may be very bright. The project declares $36M annual reccuring revenue. Revenue like this is very rare in the web3 space. Many projects are not able to generate any revenue after succesfull ICO event, due to lack fo product-market-fit.

If you're looking to create a robust tokenomics model and go through institutional-grade testing please reach out to contact@nextrope.com. Our team is ready to help you with the token engineering process and ensure your project’s resilience in the long term.

Quadratic Voting in Web3

Kajetan Olas

04 Dec 2024
Quadratic Voting in Web3

Decentralized systems are reshaping how we interact, conduct transactions, and govern online communities. As Web3 continues to advance, the necessity for effective and fair voting mechanisms becomes apparent. Traditional voting systems, such as the one-token-one-vote model, often fall short in capturing the intensity of individual preferences, which can result in centralization. Quadratic Voting (QV) addresses this challenge by enabling individuals to express not only their choices but also the strength of their preferences.

In QV, voters are allocated a budget of credits that they can spend to cast votes on various issues. The cost of casting multiple votes on a single issue increases quadratically, meaning that each additional vote costs more than the last. This system allows for a more precise expression of preferences, as individuals can invest more heavily in issues they care deeply about while conserving credits on matters of lesser importance.

Understanding Quadratic Voting

Quadratic Voting (QV) is a voting system designed to capture not only the choices of individuals but also the strength of their preferences. In most DAO voting mechanisms, each person typically has one vote per token, which limits the ability to express how strongly they feel about a particular matter. Furthermore, QV limits the power of whales and founding team who typically have large token allocations. These problems are adressed by making the cost of each additional vote increase quadratically.

In QV, each voter is given a budget of credits or tokens that they can spend to cast votes on various issues. The key principle is that the cost to cast n votes on a single issue is proportional to the square of n. This quadratic cost function ensures that while voters can express stronger preferences, doing so requires a disproportionately higher expenditure of their voting credits. This mechanism discourages voters from concentrating all their influence on a single issue unless they feel very strongly about it. In the context of DAOs, it means that large holders will have a hard-time pushing through with a proposal if they'll try to do it on their own.

Practical Example

Consider a voter who has been allocated 25 voting credits to spend on several proposals. The voter has varying degrees of interest in three proposals: Proposal A, Proposal B, and Proposal C.

  • Proposal A: High interest.
  • Proposal B: Moderate interest.
  • Proposal C: Low interest.

The voter might allocate their credits as follows:

Proposal A:

  • Votes cast: 3
  • Cost: 9 delegated tokens

Proposal B:

  • Votes cast: 2
  • Cost: 4 delegated tokens

Proposal C:

  • Votes cast: 1
  • Cost: 1 delegated token

Total delegated tokens: 14
Remaining tokens: 11

With the remaining tokens, the voter can choose to allocate additional votes to the proposals based on their preferences or save for future proposals. If they feel particularly strong about Proposal A, they might decide to cast one more vote:

Additional vote on Proposal A:

  • New total votes: 4
  • New cost: 16 delegated tokens
  • Additional cost: 16−9 = 7 delegated tokens

Updated total delegated tokens: 14+7 = 21

Updated remaining tokens: 25−21 = 425 - 21 = 4

This additional vote on Proposal A costs 7 credits, significantly more than the previous vote, illustrating how the quadratic cost discourages excessive influence on a single issue without strong conviction.

Benefits of Implementing Quadratic Voting

Key Characteristics of the Quadratic Cost Function

  • Marginal Cost Increases Linearly: The marginal cost of each additional vote increases linearly. The cost difference between casting n and n−1 votes is 2n−1.
  • Total Cost Increases Quadratically: The total cost to cast multiple votes rises steeply, discouraging voters from concentrating too many votes on a single issue without significant reason.
  • Promotes Egalitarian Voting: Small voters are encouraged to participate, because relatively they have a much higher impact.

Advantages Over Traditional Voting Systems

Quadratic Voting offers several benefits compared to traditional one-person-one-vote systems:

  • Captures Preference Intensity: By allowing voters to express how strongly they feel about an issue, QV leads to outcomes that better reflect the collective welfare.
  • Reduces Majority Domination: The quadratic cost makes it costly for majority groups to overpower minority interests on every issue.
  • Encourages Honest Voting: Voters are incentivized to allocate votes in proportion to their true preferences, reducing manipulation.

By understanding the foundation of Quadratic Voting, stakeholders in Web3 communities can appreciate how this system supports more representative governance.

Conclusion

Quadratic voting is a novel voting system that may be used within DAOs to foster decentralization. The key idea is to make the cost of voting on a certain issue increase quadratically. The leading player that makes use of this mechanism is Optimism. If you're pondering about the design of your DAO, we highly recommend taking a look at their research on quadratic funding.

If you're looking to create a robust governance model and go through institutional-grade testing please reach out to contact@nextrope.com. Our team is ready to help you with the token engineering process and ensure that your DAO will stand out as a beacon of innovation and resilience in the long term.